YETI Presents: A Tributaries film starring Naoki Ienaga.
A Unique Journey
American outdoor company YETI has released a documentary featuring our CEO Naoki Ienaga's remarkable journey from Tokyo to Jamaica. The film explores his passion for unearthing rare Jamaican music and his unexpected discovery of tarpon fishing.
YETI Presents: Japan to Jamaica
Watch the full documentary featuring Naoki Ienaga's journey from Tokyo to Jamaica, exploring rare reggae music and tarpon fishing.
Watch DocumentaryIn his pursuit of documenting little-heard Jamaican music, Naoki ventured far from his home in Tokyo. As a one-of-a-kind reggae researcher, he took on the vital role of documenting rare music for the public, then discovered another icon of Jamaican culture: tarpon fishing.
This documentary uncovers a new connection with the island and transformed my experience of Jamaica.
— Naoki Ienaga
